About Us

Hi there!

We're Steph and Dave, and we are the founders of Elli & Ella.

We founded our little business because we love modern, stylish homewares for our home that our little 2 year old Madison can enjoy - but it's so hard to find nice things that are child-friendly and also stylish.

Elli & Ella was created to provide simple, elegant products for parents to enjoy with their young kids without feeling like a unicorn and a teenage mutant ninja turtle are in charge of your interior decorating :)

We are starting with bath mats, but have our eye on other products around the home so watch this space!

Where's the name and logo come from?

Glad you asked! Our daughter Maddie's favourite toy is a little elephant that we called Elli. She took it everywhere with her and got to the point where Elli was a MUST for every day care drop off, and every bed time. We were so worried we'd lose Elli, so we bought a backup.. but Maddie could straight away tell the difference, and now calls the new one Ella. Now Elli is for night time, Ella is for day care, and we have two irreplaceable toys to worry about instead of one!